Using Easy Digital Downloads

They're Easy, Digital, and Downloadable

Created for WP Sessions - April 10, 2014

What is EDD Anyway?

Easy Digital Downloads (EDD)

  • Free from WPORG


  • Bajillion extensions!



Why Digital Media Only?

Thinking Woman
  • Understand your product

  • Understand your audience

  • Understand your (current) limits

So ... I just upload media?

Screenshot of the post edit screen
  • Custom Post Types means posts is posts

  • Files upload just like WordPress media

  • Downloads protected from casual browsing

  • You can use CDNs (dropbox, Amazon S3)

  • You set the price, you set the limits

How Do I Sell Stuff?

A skull with gold coins pouring out

Payment Gateways

Can My Money Make More Money?

A treasure chest

How Do I Protect My Assets More?

A samurai on a horse with an umbrella protecting him from the rain

Option 1: Use a CDN

Amazon S3 -

Option 2: Require Membership

Restrict Content to Members -

Discounts for Members -

What About Updates?

Screenshot of the post edit screen

Software Licensing

Automatic Upgrades
(just like 'normal' plugins and themes)

How Do I Manage Users?

Screenshot of the post edit screen

Users is users!
Sign 'em up and let 'em go.

Need to charge for membership?

Content Restriction

Recurring Payments

What Should I Look Out For?

Screenshot of the post edit screen
  • Payment Gateways
    • SSL may be required
    • WePay doesn't allow the sale of Digital Goods (but you can use it for crowd funding)
    • Refunds will happen
  • Caching
  • Security
  • Heartbleed

Tips and Tricks

Screenshot of the post edit screen
  • Remember what makes WordPress WordPress
  • Telling your patrons 'thank you' goes a long way
  • Always enjoy what you do
  • The GPL does not mean 'free'
  • My EDD ebook:


My ebooks:

My tech blog: